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From Publishers Weekly
The new economy’s “no collar movement,” in which companies embraced openness, cooperation and self-management among employees, captured the interest of Ross, director of New York University’s American studies program. Fed up with reports of increasingly dehumanized workplaces in the wake of Jack Welch-style takeovers and downsizing, he investigated whether the new economy’s trend to honor and utilize, rather than suppress, employees’ human qualities had the potential to transfer to other industries. Studying two Manhattan-based new media companies, Ross found a refreshing excitement among workers at Razorfish, a design shop-cum-media consulting firm, and 360hiphop.com, a multi-ethnic media site. As Ross conducted in-depth interviews and closely observed operations at these companies, he discovered the young enthusiasts loved their work so much they found themselves working 70-hour workweeks and had almost no outside lives. Ross was also around to witness the wreckage caused when the Internet bubble burst and the companies had to switch their emphasis from the artisan/worker ideal to one focusing on the bottom line (with newly arriving hordes of MBAs calling the shots). The neo-sweatshop conditions may have been justified as being freely chosen before the bubble burst, but Ross’s insights into the upheavals and heartbreak that followed the inevitable layoffs have much to say about the real-world limits to building more humane workplaces today. His chilling assessment of the price new economy workers paid for na‹ve faith in their bosses’ promises can also be viewed more broadly as a direct message to all citizens of Free Agent Nation. Copyright 2002 Reed Business Information, Inc.
–This text refers to an out of print or unavailable edition of this title.
Review
“[Ross] provides many insights into the IT Workplace. . This book has much to offer. Ross has written a well-researched, cautionary analysis of the IT work environment that is not deterministic or unjustifiably celebratory. Anyone reading this book will find that the IT industry is not particularly unique; nor are the workplaces operating in it.” Labour/Le Travail “No-Collar is a wonderful read, with well-written prose and an engaging style. It can be read as an interesting story about a period of time, a description of a particular group of people, or an insightful critique of our market civilization.” Administrative Science Quarterly “Provides a balanced, richly textured, and, in the end, chilling account of work in the high-tech digitized world of the New Economy.” –William Wolman, The Los Angeles Times Book Review

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